NATIONAL
BOARD FOR CERTIFICATION IN OCCUPATIONAL THERAPY, INC., Plaintiff
v.
AMERICAN
OCCUPATIONAL THERAPY ASSOCIATION, et al., Defendants.
No. CIV.
AMD 97-767.
United
States District Court,
D.
Maryland.
Sept. 30,
1998.
MEMORANDUM
DAVIS,
District Judge.
This case
involves a bitter familial dispute between two prominent national
organizations in the occupational therapy profession. The battle is for
control of the authority to define certification standards in the
profession. One disputant is the progeny of the other. Plaintiff, the
National Board for Certification in Occupational Therapy, Inc., ("NBCOT"),
operates a nationally-recognized certification program for licensed
occupational therapy practitioners. Defendant, the American Occupational
Therapy Association, ("AOTA"), is a member trade association
comprised of occupational therapists and occupational therapy
assistants.
The
dispute centers around NBCOT's decision to establish a recertification
program requiring practitioners to disclose illegal behavior. AOTA
vehemently opposes this plan. Among other attempts to scuttle the
recertification plan, AOTA has petitioned the Patent and Trademark
Office to cancel NBCOT's registered certification marks [FN1] since,
without control of the marks, NBCOT's ability to control the
certification process would be fatally undermined. Consequently, NBCOT
has brought suit asserting the following claims: declaratory judgment as
to the validity and enforceability of NBCOT's certification marks (Count
I); declaratory judgment as to the ownership of NBCOT's marks and
registrations (Count II); declaratory judgment as to alleged violations
of the Lanham Act (Count III); unlawful group boycott (Count IV);
unlawful attempted monopolization (Count V); certification mark
disparagement (Count VI); breach of contract (Count VII); tortious
interference with prospective advantage (Count VIII); statutory and
common law infringement, counterfeiting, unfair competition, and
dilution of trademark (Counts IX-XIII, as counterclaims). Defendants
brought several counterclaims, seeking cancellation of NBCOT's trademark
registrations (Count I); declaratory judgment as to the invalidity of
the marks (Count II); injunctive relief as to the renewal program (Count
III); Lanham Act violations (Count IV); and antitrust violations (Count
V).
FN1.
A certification mark is "any word, name, symbol, or device, or any
combination thereof (1) used by a person other than its owner, or (2)
which its owner has a bona fide intention to permit a person other than
the owner to use in commerce and files an application to register on the
principal register established by this chapter, to certify regional or
other origin, material, mode of manufacture, quality, accuracy, or other
characteristica of such person's goods or services or that the work or
labor on the goods or services was performed by members of a union or
other organization." 15 U.S.C. § 1127 (West 1998). NBCOT
registered Occupational Therapist, Registered ("OTR") and
Certified Occupational Therapy Assistant, ("COTA").
Pending
before the court are NBCOT's and AOTA's cross motions for partial
summary judgment. The motions have been exhaustively briefed and no
hearing is necessary. For the reasons discussed below, I will grant
plaintiff's motion in part, grant defendant's motion in part, and deny
both in part. In particular, I am persuaded that NBCOT is entitled to
judgment as a matter of law on its principal trademark and contract
claims.
I.
FACTS
A. The Parties
The
historical relationship between the parties is critical to an
understanding of the current dispute. AOTA was created during World War
I and has since served to provide information, publications, and
resources for occupational therapists and occupational therapy
assistants. In the 1930's, AOTA began certifying occupational therapy
practitioners and maintaining a registry of qualified individuals.
Concerned about potential antitrust liability for its involvement in
certifying practitioners while also providing membership services, AOTA
decided to withdraw from all certification activities. It elected to
create a separate organization with the power and responsibility of
certifying practitioners. Thus, in April 1986, AOTA created the American
Occupational Therapy Certification Board ("AOTCB"), an
autonomous unit within AOTA with sole responsibility for certifying
practitioners. Pursuant to its creation of AOTCB, AOTA transferred
relevant certification documents and materials to AOTCB. AOTA then
ceased any responsibility for certification. AOTCB existed within AOTA
until 1988, when it separately incorporated. At that time, AOTA
transferred all of the finances, office equipment, certification
records, and test materials to the independent organization. AOTCB
renamed itself NBCOT in 1996.
B. The Marks
AOTA and
NBCOT dispute the ownership and rights to use the OTR (Occupational
Therapist Registered) and COTA (Certified Occupational Therapist
Registered) marks. Initially, AOTA adopted an emblem to symbolize its
organization, consisting of a caduceus with the letters OT. This emblem
was registered with the Patent Office in 1963 as a collective membership
mark; however, such registration expired in 1993. The emblem was
redesigned at some point to include the words OTR and COTA. AOTA sold
this emblem, on pins and patches, to its members. OTR or COTA
certification was required for AOTA membership. Not all certified
individuals joined AOTA, however, and these individuals were free to
purchase such materials from AOTA with the marks on them.
After the
transfer of certification activities, NBCOT applied to register the
marks in the Patent and Trademark Office ("PTO"). Registration
was granted in 1996. Currently, 38 states require NBCOT certification as
a condition of state licensure in the field of occupational therapy.
In 1995,
NBCOT and AOTA signed an agreement, denominated "License
Agreement." Therein, AOTA acknowledged that NBCOT was the owner of
the OTR and COTA marks. Under the terms of the agreement, NBCOT granted
a nonexclusive license to AOTA to continue to sell pins, patches and
other promotional materials embodying the marks to qualified
individuals. The validity and enforceability of this agreement is a
focus of conflict between the parties.
C. The Renewal
Certification Program
Since
taking over sole responsibility for certification of occupational
therapy practitioners, NBCOT has required individuals to renew their
certification every five years. In 1996, in response to input from
physicians, hospital administrators, and assorted health-related and
governmental agencies, NBCOT implemented a revised certification renewal
program. Under this new program, all practitioners certified more than
five years are required to renew their certification. This renewal
requires the disclosure of information about illegal activity, e.g.,
felony convictions, information which NBCOT has been requiring of all
certificants since 1988. A second phase of the program is scheduled to
be implemented in 2002 and will require a more comprehensive competency
screening process pursuant to as yet undetermined criteria. It is this
certification renewal program that has prompted AOTA to petition for
cancellation of the marks. Paradoxically, then, AOTA created NBCOT's
predecessor in interest and outright granted it the power to conduct all
certification activities. Now, since it no longer agrees with NBCOT's
actions, it seeks to reorder history in its effort to diminish NBCOT's
power.
II.
SUMMARY JUDGMENT STANDARD
Pursuant
to Fed.R.Civ.P. 56(c), summary judgment is appropriate "if the
pleadings, depositions, answers to interrogatories, and admissions on
file, together with the affidavits, if any, show that there is no
genuine issue as to any material fact and that the moving party is
entitled to judgment as a matter of law." Anderson v. Liberty
Lobby, Inc., 477 U.S. 242, 247, 106 S.Ct. 2505, 91 L.Ed.2d 202
(1986). In considering a motion for summary judgment, the facts, as well
as the inferences to be drawn therefrom, must be viewed in the light
most favorable to the nonmovant. Matsushita Elec. Indust. Co. v.
Zenith Radio Corp., 475 U.S. 574, 587-88, 106 S.Ct. 1348, 89 L.Ed.2d
538 (1986). A party moving for summary judgment is entitled to a grant
of summary judgment only if no issues of material fact remain for the
trier of fact to determine at trial. Id. at 587, 106 S.Ct. 1348.
A fact is material for purposes of summary judgment, if when applied to
the substantive law, it affects the outcome of the litigation. Anderson,
477 U.S. at 248, 106 S.Ct. 2505. "Summary judgment is not
appropriate when there is an issue of fact for a jury to determine at
trial, which is the case when there is sufficient evidence favoring the
non-moving party upon which a jury can return a verdict for that
party." Shealy v. Winston, 929 F.2d 1009, 1012 (4th
Cir.1991).
A party
opposing a properly supported motion for summary judgment bears the
burden of establishing the existence of a genuine issue of material
fact. Anderson, 477 U.S. at 248-49, 106 S.Ct. 2505. The nonmovant
"cannot create a genuine issue of fact through mere speculation or
the building of one inference upon another." Beale v. Hardy,
769 F.2d 213, 214 (4th Cir.1985). See O'Connor v. Consolidated
Coin Caterers Corp., 56 F.3d 542, 545 (4th Cir.1995), rev'd on other
grounds, 517 U.S. 308, 116 S.Ct. 1307, 134 L.Ed.2d 433 (1996).
"When a motion for summary judgment is made and supported as
provided in [Rule 56], an adverse party may not rest upon the mere
allegations or denials of the adverse party's pleading, but the adverse
party's response, by affidavits or as otherwise provided in [Rule 56]
must set forth specific facts showing that there is a genuine issue for
trial." Fed.R.Civ.P. 56(e). See Celotex Corp. v. Catrett,
477 U.S. 317, 324, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986); Anderson, 477
U.S. at 252, 106 S.Ct. 2505; Shealy, 929 F.2d at 1012.
III.
OWNERSHIP OF THE MARKS
NBCOT
seeks a declaratory judgment that it is the rightful owner of the OTR
and COTA marks. Both parties seek summary judgment on this claim.
Because AOTA has not established a genuine issue of material fact
disputing NBCOT's ownership, and because the record establishes as a
matter of law NBCOT's ownership of the marks, I will grant summary
judgment for plaintiff.
Only the
owner of a trademark may register that mark with the Patent and
Trademark Office. See 15 U.S.C. § 1051(a) (West 1998)("The
owner of a trade-mark used in commerce may apply to register his or her
trade-mark...."). Therefore, although registration serves as prima
facie evidence of NBCOT's ownership of the marks, it is necessary to
determine ownership at the time of the registration, not after it. See
15 U.S.C. § 1115(a). Thus, the historical facts extant at the time of
the transfer of the certification process are dispositive.
"A
sale of a business and of its good will carries with it the sale of the
trade-mark used in connection with the business, although not expressly
mentioned in the instrument of sale." President Suspender Co. v.
Macwilliam, 238 F. 159, 162 (2d Cir.1916), cert. denied, 243 U.S.
636, 37 S.Ct. 399, 61 L.Ed. 941 (1917). See also Speed Prods.
v. Tinnerman Prods., Inc., 179 F.2d 778, 781 (2d Cir.1949)(finding
that when a company's assets were distributed to a new company, which
continued in the same business with the same inventory and produced the
same products, "the good will... passed with the transfer of the
business.").
When AOTA
decided to abandon its certification responsibilities, it transferred to
NBCOT the certification records, financial assets, office equipment, and
all of the certification materials; it is manifest that the marks used
to designate certification status were transferred as well. Although
AOTA has pointed out that even after the transfer its internal policy
documents stated that it owned the marks, this argument does not
generate a genuine dispute of material fact. The policy referred to by
AOTA does not specifically designate the OTR and COTA certification
marks as property of AOTA. Rather, the policy declares that AOTA owned
its emblem, referring to the initial symbol registered in 1963. As the
court in Dial-A-Mattress Operating Corp. v. Mattress Madness, Inc.,
841 F.Supp. 1339, 1350 (E.D.N.Y.1994), stated, "the test is simply
whether the transaction is such that the assignee can 'go on in real
continuity with the past,' " quoting Merry Hull & Co. v.
Hi-Line Co., 243 F.Supp. 45, 51-52 (S.D.N.Y.1965). The
Dial-A-Mattress court found that a transfer of good will of the
corporation was assumed when the company transferred the remaining
assets to the successor. Id.
That
reasoning applies with equal force in the case at bar. NBCOT proceeded
in continuity with AOTA in its certification procedures. It was not only
natural that the required marks be transferred (in that they were
bundled with and bound up in the goodwill inherent in the certification
process), but it was imperative that they be so transferred. As a matter
of law, therefore, NBCOT became the owner at the time of the transfer,
was the owner at the time of registration, and I will grant summary
judgment for NBCOT on this claim.
IV.
VALIDITY OF THE REGISTRATIONS
NBCOT
seeks summary judgment on its request for declaratory judgment that its
marks are valid. Alternatively, AOTA seeks summary judgment on its
request to cancel the marks and declare them invalid. Before addressing
the validity of the marks, I first discuss NBCOT's contention that AOTA
is barred from challenging the marks. [FN2]
FN2.
NBCOT also argues that AOTA is barred by equitable estoppel from
challenging NBCOT's marks. NBCOT's allegation that they "have
incurred substantial monetary expenses" [and expended] time in ...
controlling the manner in which the Marks have been used does not
persuade me that AOTA should be barred as a matter of law from
challenging the certification marks.
Furthermore,
NBCOT contends that AOTA does not have standing to assert a challenge to
the marks. This contention is unavailing. "Any person who believes
that he is or will be damaged by the registration of a mark on the
principal register" may petition to cancel the registration, 15
U.S.C. § 1064. Compare American Angus Assoc. v. Sysco Corp., 865
F.Supp. 1180, 1182 (W.D.N.C.1993) (adopting a strict standing rule by
denying standing to the petitioner who was a "mere competitor"
of the registrant) with Selva & Sons, Inc. v. Nina Footwear, Inc.
705 F.2d 1316, 1325 (Fed.Cir.1983)(granting standing to any party with a
"real interest" in canceling an owner's mark). The purpose of
the standing requirement is to eliminate parties without a sufficient
stake or interest in the case. As a party to the agreement underlying
the claims in this case, AOTA has standing to challenge the marks. It is
readily apparent that there is a likelihood that AOTA will suffer injury
in fact--diminished revenues--if it loses the fight with NBCOT over
certification standards. Thus, AOTA is more than a "mere
competitor," and certainly it is not merely "a meddlesome
party." See Jewelers Vigilance Comm., Inc. v. Ullenberg
Corp., 823 F.2d 490, 494 (Fed.Cir.1987).
"Under
the doctrine of licensee estoppel a plaintiff-licensee is estopped from
contesting the validity of its licensor's marks." Seven-Up
Bottling Co. v. Seven-Up Co., 561 F.2d 1275, 1279 (8th Cir.1977). See
also Professional Golfers Assoc. v. Bankers Life & Cas. Co.,
514 F.2d 665, 670 (5th Cir.1975)("[T]he licensee has, by virtue of
the agreement, recognized the holder's ownership."). AOTA argues
that licensee estoppel does not apply to certification marks because
such marks cannot be licensed. See Midwest Plastic
Fabricators, Inc. v. Underwriters Laboratories, Inc., 12 U.S.P.Q.2d
1267, 1275 n. 6, 1989 WL 274375 (TTAB 1989)("There can be no
licensee estoppel involving a certification mark."), aff'd, 906
F.2d 1568 (Fed.Cir.1990). But see Alflex Corp. v. Underwriters Lab.,
Inc., No. CV 87-3344, 1989 WL 164359, at *5 (C.D.Cal.1989)("As
a licensee of UL, Alflex is estopped from seeking cancellation of its
licensor's [certification] Mark."), aff'd without op., 914 F.2d 261
(9th Cir.1990), cert. denied, 502 U.S. 812, 112 S.Ct. 60, 116 L.Ed.2d 36
(1991).
Contrary
to the language used by the parties in their agreement, AOTA is not an
authentic "licensee" of NBCOT, in the traditional meaning of
the word "license." Rather, AOTA merely contracted with NBCOT
for permission to continue to derive revenue from the distribution and
printing of items containing the certification mark. Significantly, AOTA
is not permitted to use the mark to certify individuals, nor can it
distribute or authorize the distribution of products to uncertified
individuals. [FN3] As the agreement between the parties comprises more a
distribution agreement than a traditional "license," I am
persuaded that AOTA is not barred by licensee estoppel from contesting
the validity of NBCOT's marks. Accordingly, I will proceed to discuss
the validity of NBCOT's marks.
FN3.
In Midwest, the court concluded that licensee estoppel was no bar to a
challenge to a certification mark because "of the unique character
of a certification mark and the basic difference in concept between a
certification mark whose owner is obligated to certify the goods or
services of anyone who meets and maintains certain standards and
conditions [on the one hand] and a trademark [on the other
hand]...." Midwest, 12 U.S.P.Q.2d at 1275, n. 6. Similarly here,
the concerns reflected in the doctrine of licensee estoppel are not
remotely implicated by the contractual relationship between NBCOT and
AOTA.
Although
registration of a mark "upon the principal register shall be prima
facie evidence of the validity of the registered mark...," the
Lanham Act lists justifications for canceling a certification mark. 15
U.S.C. § 1115. Thus, if a registrant "(A) does not control, or is
not able legitimately to exercise control over, the use of such mark, or
(B) engages in the production or marketing of any goods or services to
which the certification mark is applied, or (C) permits the use of the
certification mark for purposes other than to certify, or (D)
discriminately refuses to certify or to continue to certify the goods or
services of any person who maintains the standards or conditions which
such mark certifies" the trademark may be canceled. 15 U.S.C. §
1064(5). AOTA claims that the marks should be canceled because NBCOT has
used them for purposes other than to certify practitioners, that NBCOT
has failed to control the marks in consonance with statutory
requirements and that NBCOT did not own the marks at the time of the
registration. [FN4]
FN4.
I have already concluded that as a matter of law NBCOT's predecessor
owned the marks after its separation from AOTA. Thus, this argument need
not be addressed.
NBCOT's
certification mark may be held invalid and subject to cancellation if it
"permit[s] the use of the certification mark for purposes other
than to certify" or "engage[s] in the production or marketing
of any goods or services to which the certification mark is
applied." 15 U.S.C. § 1064(5)(b)(c). The drafters of this
provision intended to "prevent a party from certifying his own
goods or services." In re Florida Citrus Comm., 160 U.S.P.Q. 495,
498, 1968 WL 8324 (TTAB 1968). See also Trademark Manual of
Examining Procedure ("TMEP") 1306.01(a) ("The owner of a
certification mark does not produce the goods or perform the services in
connection with which the mark is used, and thus does not control their
nature and quality.").
AOTA
alleges that NBCOT has sanctioned improper use of the marks by
permitting the marks to be printed on brochures, pins, patches, and for
use in advertising. As a matter of law, however, these activities do not
violate § 1064(5). The PTO has clearly recognized that "sometimes
the owner/certifier prepares tags or labels bearing the certification
mark, which are supplied to the authorized users for attachment by them
to their goods or for use in relation to their services. Such a tag or
label would be an acceptable specimen." TMEP § 1306.06(c). Thus,
NBCOT's activities--in permitting AOTA to issue "tags" to
those professionals who had been certified by NBCOT--fall squarely
within the permissible ambit of the trademark law. Where evidence showed
"no conduct ... other than promotion and advertising, both of which
are obviously allowed and used by organizations holding certification
marks," cancellation has been refused. Cf. American Angus Assoc.,
865 F.Supp. at 1184 (denying standing to the party challenging a
certification mark registration, but noting that, in any event, the
evidence of advertising and promotion was insufficient to cancel the
marks). [FN5] NBCOT is not certifying its "own products," nor
is it allowing noncertified individuals to use the marks. Rather, by
allowing AOTA to continue its historical use of the marks on tokens,
labels and other goods, it promotes, even if only indirectly, the
certification process and advertises its services. Neither goal is
inconsistent with the restrictions listed in 15 U.S.C. § 1064(5).
FN5.
In addition, in Opticians Assoc. v. Independent Opticians, 734
F.Supp. 1171 (D.N.J.), rev'd on other grounds, 920 F.2d 187 (3d
Cir.1990), the court noted that the members' marks were incorporated
into decals, eyewear, accessories, stationery, business cards, and
advertisements, activity consistent with that of certification marks.
Similarly, owners of collective service marks, which serve to
"guarantee the quality of service provided by members," have
also been permitted to display the marks and tags in shops, on
materials, and on other products. E.g., Professional Golfers Assoc., 514
F.2d at 668.
AOTA
argues that its former use of the marks for collective membership
purposes, [FN6] invalidates them as certification marks. AOTA, however,
does not generate a genuine issue of fact in support of this assertion.
The facts show that AOTA designed an emblem that signified membership in
AOTA, and after some time incorporated the words OTR and COTA into those
emblems. As a matter of law, the conclusion is inescapable that these
modified emblems did not serve as collective membership marks, for the
record shows that certified individuals purchased products from AOTA and
thereby used the marks, even though they were not members of AOTA.
Moreover, AOTA has separate policies detailing the requirements for the
use of the OTR and COTA marks, as compared to a policy dealing with the
emblem itself. Finally, defendant's counsel conceded at the relevant
time that "AOTA had trademarked the symbol which appears on its
patches and pins as evidence of membership." (emphasis added). This
statement distinguishes the symbol, or emblem that AOTA had trademarked
in 1963 from the OTR and COTA marks awarded to those who satisfied the
requisite standards for certification.
FN6.
A collective membership mark is a trademark "used by the members of
a cooperative, association, or other collective group or
organization." 15 U.S.C. § 1127.
AOTA also
contends that NBCOT's marks are invalid because NBCOT has failed to
exercise proper control over the marks. To succeed on this claim, AOTA
"has the burden to demonstrate by a preponderance of the evidence
that [NBCOT] failed to exercise control over use of its marks."
Midwest Plastic, 906 F.2d at 1571. Although the Lanham Act does not
define "control," the word has been construed to mean
"reasonable control ... as is practical under all the circumstances
in the case." Id. at 1573. The agreement between the parties
requires AOTA to keep records of the manner it uses the marks, see
Complaint, Exhibit C, ¶ 2, and states that "the nature and quality
of products offered under the Marks will be subject to the control of [NBCOT]."
Id. at ¶ 5. Thus, although AOTA argues that NBCOT executives
have failed to monitor AOTA's use and quality of products, these facts
fail as a matter of law to demonstrate lack of control. The owner of a
certification mark need not control quality 100% in order to withstand
cancellation. See Midwest Plastic, 12 U.S.P.Q.2d at 1267. The
provisions in the parties' agreement, quoted above, and the agreement as
a whole, provide a sufficient mechanism to assure quality control, and
sustains NBCOT's claims here. Accordingly, I will grant summary judgment
for plaintiff declaring the marks to be valid.
V. BREACH
OF CONTRACT
NBCOT
seeks summary judgment on its breach of contract claim. Likewise, AOTA
seeks judgment in its favor declaring that the parties' agreement is
invalid and in the alternative, that it did not breach the agreement. I
first address AOTA's contention that the parties' agreement is invalid
and conclude that this argument fails as a matter of law. I then
construe the parties' unambiguous agreement as a matter of law; AOTA's
breach of the agreement is thereby made patent. Therefore, I will deny
AOTA's motion for summary judgment on this issue and grant NBCOT's
motion.
AOTA
argues that the parties' agreement is an assignment in gross that
invalidates the agreement. This argument is without merit. An assignment
in gross is an impermissible "sale of a trademark divorced from its
good will." 2 J.T. McCarthy, McCarthy on Trademarks and Unfair
Competition, § 18:3, (4th ed.1996). Although a trademark cannot be sold
or assigned [FN7] apart from the good will that it symbolizes, the
agreement between AOTA and NBCOT is not such an assignment. It is a form
of contract that permits AOTA to use the marks subject to NBCOT's
control. AOTA can use the marks on stationery and other items offered
for purchase by individuals who have satisfied NBCOT's certification
criteria. Since the agreement does not divorce the certification marks
from the good will embodied in NBCOT's certification standards and its
business name, and corporate identity, AOTA's contention fails to
establish the invalidity of the agreement.
FN7.
An assignment is defined as an outright sale of the mark, whereas a
license is a limited permit for an individual to use the mark. See
McCarthy on Trademarks, at § 18:1.
AOTA also
argues here, as it did above, that certification marks cannot be
licensed; thus, it contends, the entire agreement is invalid. As
discussed supra, however, I conclude as a matter of law that the
agreement between AOTA and NBCOT is more akin to a contract for
distribution and printing of promotional materials, than a
"license" granting AOTA the power to "use" the
certification marks as the marks are genuinely "used": to
certify practitioners of occupational therapy as fully qualified to
practice the profession. [FN8] There is no legal bar to the arrangement
between AOTA and NBCOT. As recognized in American Angus Assoc. [FN9] and
by TMEP 1306.06(c), owners of certification marks can engage in
promotional advertising in conjunction with their services. Thus, AOTA's
argument that the license agreement is invalid fails as a matter of law
and its motion for summary judgment is denied as to those grounds.
[FN10]
FN8.
In similar contexts, courts have recognized the permissibility of such
agreements. In Professional Golfers, 514 F.2d at 668, the court stated
that "the owner of a collective service mark may license
non-members to use the mark under its aegis and subject to proper
control." This premise is applicable to certification marks as
well, for a "collective trademark bears a very close resemblance to
a certification mark." Opticians Assoc. v. Independent Opticians,
920 F.2d 187, 193, n. 8 (3d Cir.1990).
FN9.
865 F.Supp. at 1183.
FN10.
AOTA also argues that because NBCOT did not own the trademarks at the
time of the license agreement, it had no power to license the marks to
AOTA. As discussed in text, there is no issue of fact as to whether
NBCOT owned the marks at the time the certification responsibilities
were transferred.
This
conclusion is especially warranted given the historical context of the
dispute between the parties, which a rational fact finder could
interpret in only one reasonable manner. AOTA sought to avoid the
potential for antitrust liability by getting out of the certification
business. It did so, and in achieving that goal, it voluntarily
relinquished legal control over the marks, which the historical record
indisputably establishes were part and parcel of the certification
process. To be sure, proposals for recertification programs never
garnered majority support in the unified association, just as
suggestions for the adoption of similar requirements have often
encountered opposition in other fields. (I may take judicial notice, for
example, that Maryland remains one of a dwindling number of states
lacking a mandatory continuing legal education program.).
Unfortunately
for the present leadership of AOTA (and perhaps a sizeable faction of
its membership), those in control of the independent certification arm
of the profession--NBCOT--have now taken a divergent path in the
assessment of what is truly in the best interest of the profession and
the consuming public. As a matter of law, AOTA is charged with knowledge
of such a possibility when it brought NBCOT's predecessor into existence
in 1986. The historical record of the course of dealing between the
parties during the early period when AOTA was allowed continued use of
the marks consistent with extant certification standards--as
memorialized in the parties' 1995 agreement--is plainly a reflection of
the hope and expectation that the two organizations would continue to
see eye-to-eye on most important matters of mutual concern. The
frustration of that shared hope is scant reason to take a revisionist
approach to the historical record. I decline AOTA's invitation to recast
that record and create a form of uncertainty on the basis of 20/20
hindsight. Accordingly, for all these reasons, the parties' agreement is
valid and enforceable. I turn now to the question of its proper
interpretation.
Under
Maryland law, "where the language of a contract is 'clear and
unambiguous, the construction of the contract is a matter of law for the
court.' " Hirsch-Chemie, Ltd. v. Johns Hopkins Univ., 36
U.S.P.Q.2d 1395, 1397, 1995 WL 424929 (4th Cir.1995)(citing Della
Ratta, Inc. v. American Better Community Developers, Inc., 38 Md.App.
119, 380 A.2d 627, 633-34 (1977)). Thus, when "there is no room for
construction, ... a court must presume that the parties meant what they
expressed." State Dep. of Ec. & Comm. Dev. v. Attman/Glazer
P.B. Co., 594 A.2d 138, 143, 323 Md. 592, 602 (1991). The parties'
agreement states that AOTA would not "contest the validity of the
Marks," nor would it "contest [NBCOT's] ownership or the
registration of the Marks." The plain meaning of these terms is
unambiguous and the court must proceed on the basis that AOTA and NBCOT
meant what they plainly expressed. There simply is no genuine dispute of
fact as to whether AOTA has contested the validity and the ownership of
the marks in contravention of the expressed language of the agreement.
[FN11] Clearly, it has done exactly that.
FN11.
In the agreement, AOTA also acknowledges that NBCOT is the owner of the
Marks. It is inexplicable why AOTA would assent to such language other
than to concede that it had transferred ownership of the certification
marks to NBCOT when it ceased certifying individuals. Although AOTA
makes a half-hearted argument that its assent to the agreement was
induced by some type of fraud, it has not produced a scintilla of
factual support for this contention.
Furthermore,
the agreement provides that AOTA would "limit sale [s] or
distribution of products bearing the Marks to persons who are duly
qualified to use the Marks." Both parties agree that the meaning of
"duly qualified" is unambiguous; however, each party offers
its own definition of that term. AOTA argues that "duly
qualified" will always mean what it did under the certification
standards adhered to by AOTA when it certified individuals or when NBCOT
first assumed responsibility for certification. This interpretation is
untenable, to say the least. At the time of the execution of the
parties' agreement, NBCOT controlled certification standards. AOTA no
longer played any role in determining what requirements needed to be
fulfilled in order to obtain certification. Consequently, AOTA's attempt
to freeze the definition of "duly qualified" is misguided.
Moreover, it is manifest that AOTA had no entitlement to any advance
notice from NBCOT as to what, if any, changes NBCOT might, in its
discretion and in the exercise of its best judgment in the public
interest, institute in certification standards. As the organization with
sole certification responsibility, NBCOT has the power to create its own
certification standards.
Thus,
"duly qualified" must mean what a "reasonable person in
the position of the parties would have meant at the time it was
effectuated." Id. at 143. In that sense, it must mean,
"qualified pursuant to NBCOT's standards, present or future."
In other words, on this record, as a matter of law, there is only one
reasonable interpretation of "duly qualified." Thus, since
AOTA has conceded that it has permitted the use of pins and patches by
individuals who are no longer certified under NBCOT's standards, there
is no issue of fact as to its breach of contract and summary judgment
will be granted for plaintiff.
VI.
TORTIOUS INTERFERENCE WITH PROSPECTIVE
ADVANTAGE
AOTA
seeks summary judgment on NBCOT's claim that AOTA has tortiously
interfered with NBCOT's prospective advantage. [FN12] NBCOT contends
that AOTA has tortiously interfered with its relationships with
occupational therapy practitioners by making false statements regarding
the ownership of the OTR and COTA marks, and by improperly challenging
NBCOT's ownership. I will grant defendant's motion because NBCOT has
failed to project evidence sufficient to establish the requisite
elements as a matter of law.
FN12.
In Maryland, claims of tortious interference with prospective advantage
and tortious interference with business relations are treated
equivalently. See Bagwell v. Peninsula Reg'l Med. Ctr.,
106 Md.App. 470, 665 A.2d 297, 313-314 (1995), cert. denied, 341 Md.
172, 669 A.2d 1360 (Md.1996).
There are
two branches of tortious interference with business relations recognized
in Maryland. See Natural Design, Inc. v. The Rouse Co.,
302 Md. 47, 485 A.2d 663 (1984). The first branch creates a cause of
action for inducing a breach of contract; the second prohibits wrongful
interference with general economic relationships. Id. at 674. See
also K & K Management, Inc. v. Lee, 316 Md. 137, 557 A.2d
965 (1989)(discussing the two types of tortious interference actions).
In its complaint, NBCOT does not allege that AOTA induced a third party
to breach an existing contract with it, thus, this case falls under the
second, broader branch of economic tort.
To prove
tortious interference with business relations, NBCOT must show that AOTA
committed 1) intentional and willful acts; 2) calculated to cause damage
to plaintiff in its lawful business; 3) done with an unlawful or
improper purpose; 4)that results in actual damages. See Lee, 557
A.2d at 973 (citing Natural Design, 485 A.2d at 675) (citations
omitted). NBCOT "must produce sufficient evidence of all four
elements to withstand summary judgment" on this claim. Henry v.
National Assoc. Air Traffic Specialists, 836 F.Supp. 1204, 1210
(D.Md.1993), aff'd, 34 F.3d 1066 (4th Cir.1994).
Assuming
that NBCOT has established a genuine issue of material fact as to the
first three elements, its claim fails because it has not demonstrated
the existence of any actual damages caused by AOTA's alleged
interference. [FN13] At bottom, NBCOT merely contends that certain
individuals have not renewed their certification and thus, it has lost
expected revenue as a result of AOTA's actions. This is insufficient to
establish "actual damage and loss resulting." Henry, 836
F.Supp. at 1210. No occupational therapy practitioner is under any duty
to renew her NBCOT certification; the process is completely voluntary.
Moreover, NBCOT has not put forth any facts supporting the inference
that this lost revenue was caused by AOTA's challenge to its marks,
rather than due to the changes in the renewal program itself, or
practitioners' personal reasons not to recertify. Although a plaintiff
can recover non-pecuniary damages for the tort of intentional
interference with business relations, see Rite Aid Corp. v. Lake
Shore Investors, 298 Md. 611, 471 A.2d 735, 740 (1984), NBCOT still
fails in its attempt to demonstrate the existence of any damages caused
by AOTA's behavior. Thus, defendant's motion for summary judgment is
granted as to this claim.
FN13.
Defendant also argues that plaintiff's claim fails, as a matter of law,
because it is based on a breach of contract. It is well-settled in
Maryland that "[t]he defendant's breach of his own contract with
the plaintiff is of course not a basis for the tort." Lee, 557 A.2d
at 974 (citation omitted). See also Travelers Indemnity Co. v.
Merling, 326 Md. 329, 343 605 A.2d 83, 89 (1992), cert. denied, 506
U.S. 975, 113 S.Ct. 465, 121 L.Ed.2d 373 (1992) (stating that the
"defendant tortfeasor cannot be a party to the contractual or
economic relations with which he has allegedly interfered.").
However, this does not dispose of NBCOT's claim. In Fairfield
Six/Hidden Valley Partnership v. Resolution Trust Corp., 860 F.Supp.
1085, 1090 n. 7 (D.Md.1994), the court rejected defendant's argument
that "because plaintiffs allege that they had a contract with
[defendant]... they cannot assert a claim for malicious
interference," for such argument ignores the second branch of the
tort.
VII.
NBCOT'S SHERMAN ACT CLAIMS
A. Group Boycott
Claim
NBCOT
contends that AOTA, together with "John and Jane Does"
(unidentified occupational therapy practitioners) have engaged in a
group boycott in violation of Section 1 of the Sherman Act, 15 U.S.C. §
1 (West.1998). NBCOT has failed to demonstrate it has access to evidence
sufficient to prove this claim. Accordingly, I will grant defendants'
motion for summary judgment.
Section
one of the Sherman Act prohibits "every contract, combination in
the form of trust or otherwise, or conspiracy, in restraint of trade or
commerce among the several States..." 15 U.S.C. § 1. Thus, NBCOT
must establish a dispute of material fact tending to show "the
existence of an agreement in the form of a contract, combination, or
conspiracy that imposes an unreasonable restraint on trade." Oksanen
v. Page Mem. Hosp., 945 F.2d 696, 702 (4th Cir.1991), cert. denied,
502 U.S. 1074, 112 S.Ct. 973, 117 L.Ed.2d 137 (1992). This section of
the Sherman act applies only to "concerted action ... between at
least two legally distinct persons or entities." Id. at 702.
In the alternative, the Supreme Court has recognized that private trade
associations are also subject to antitrust scrutiny. See Allied
Tube & Conduit Corp. v. Indian Head, Inc., 486 U.S. 492, 500,
108 S.Ct. 1931, 100 L.Ed.2d 497 (1988). [FN14]
FN14.
Defendant asserts that because plaintiff has failed to identify John and
Jane Doe, its claim must be dismissed. See Sadler v. Rexair,
Inc. 612 F.Supp. 491 (D. Montana 1985) (dismissing plaintiffs' claim
merely alleging a conspiracy between defendants and "other
debtors," because of its failure to give defendants adequate
notice). Sadler does not apply here because as a trade association, AOTA
is subject to antitrust scrutiny, regardless of the identity of
"Jane and John Doe."
The
evidence adduced by NBCOT in support of its group boycott claim fails to
generate a dispute of material fact as to the existence of a group
boycott. Specifically, NBCOT contends that AOTA's publishing of three
resolutions that called for the withdrawal of support for NBCOT amounts
to a group boycott. These resolutions were rejected by the AOTA
membership, however, indicating no intention to boycott the
organization. In addition, NBCOT argues that a letter sent from AOTA to
NBCOT threatened legal action if NBCOT did not change its renewal
certification program. This letter merely listed AOTA's possible legal
claims, an action which hardly rises to an anticompetitive refusal to
deal. Cf. Federal Trade Comm. v. Superior Ct. Trial Lawyers Assoc.,
493 U.S. 411, 110 S.Ct. 768, 107 L.Ed.2d 851 (1990)(finding that a
concerted decision by trial lawyers to refuse to accept any assigned
criminal cases was a restraint of trade in violation of the Sherman
Act); Federal Trade Comm. v. Indiana Fed. of Dentists, 476 U.S.
447, 106 S.Ct. 2009, 90 L.Ed.2d 445 (1986) (holding that the
Federation's explicit policy of refusing to forward x-rays to patients'
insurance companies constituted a group boycott).
NBCOT's
final piece of evidence in its group boycott arsenal is the allegation
that AOTA wrote to its members urging them "to consider... whether
OT practitioners should defer submitting their certification renewal
applications" to NBCOT. This assertion blatantly misquotes the
defendant's letter. The actual content of this letter reads as follows:
"We have urged NBCOT to defer the deadline by which applicants must
submit their Certification Renewal application forms. We continue to
urge NBCOT to reconsider implementation of the program. However, members
must decide for themselves the actions they should take." As
accurately stated, this letter does not amount to a refusal to deal with
NBCOT. Since NBCOT has not projected any substantial evidence to support
its group boycott claim, summary judgment for the defendant will be
granted.
B.
Attempted Monopolization Claim
NBCOT has
also failed to project evidence sufficient to establish the elements
necessary to satisfy its claim that AOTA is attempting to monopolize the
market for occupational therapy certification in violation of Section 2
of the Sherman Act, 15 U.S.C. § 2 (West.1998). [FN15] To prove unlawful
attempted monopolization, NBCOT must show that AOTA has (1) engaged in
predatory or anti-competitive conduct; with (2) a specific intent to
monopolize; and (3) a dangerous probability of achieving monopoly power.
See Spectrum Sports v. McQuillan, 506 U.S. 447, 454, 113
S.Ct. 884, 122 L.Ed.2d 247 (1993). Essentially, an attempt to monopolize
requires "methods, means, and practices which would, if successful,
accomplish monopolization, and which, though falling short, nevertheless
approach so close as to create a dangerous probability of it." M
& M Medical Supplies and Serv., Inc. v. Pleasant Valley Hosp., Inc.,
981 F.2d 160, 166 (4th Cir.1993)(citing American Tobacco Co. v.
United States, 328 U.S. 781, 785, 66 S.Ct. 1125, 90 L.Ed. 1575
(1946)).
FN15.
Although it does appear that AOTA is attempting to regain control over
certification procedures, these efforts do not rise to a Sherman Act
violation. Rather, they represent a losing battle to control an
independent organization of its own creation.
In order
to determine whether defendants have engaged in predatory conduct, the
logical place to begin is to "analyz[e] the record to see whether
it establishes anticompetitive acts by the defendants." M & M,
981 F.2d at 166. NBCOT contends that AOTA's letter to its members and
its proposed resolutions demonstrate anticompetitive activity with the
sole purpose of attempting to monopolize certification activity. As
discussed supra, these actions do not establish anticompetitive
behavior, or even generate a dispute of material fact thereto.
Moreover,
a "plaintiff charging attempted monopolization must prove a
dangerous probability of actual monopolization, which has generally
required a definition of the relevant market and examination of market
power." Spectrum Sports, 506 U.S. at 455, 113 S.Ct. 884. NBCOT
alleges, without elaboration, that the relevant market is occupational
therapist certification. Even assuming this to be true, [FN16] NBCOT can
not establish that AOTA presents a dangerous probability of success in
their attempt to monopolize. This probability must be "substantial
and real" and the focus of analysis is on the possession of market
share. M & M, 981 F.2d at 168. AOTA does not presently certify
occupational therapy practitioners. Consequently, it occupies zero
percent of the market share for certification. See M & M, at
168 (noting that claims alleging less than 30% of the market share
should presumptively be rejected). [FN17] Therefore, although AOTA's
conduct appears to be designed to stop NBCOT from instituting
recertification practices which the latter plainly has a right to
institute, this conduct does not satisfy the requirements for an
attempted monopolization claim. Accordingly, defendant's motion will be
granted.
FN16.
NBCOT also argues, in its reply brief, that "[as] the only
association of occupational therapists, [AOTA's] market power is
great." This seems to imply that NBCOT is changing its definition
of the relevant market. The remainder of the pleadings and brief focus
on the attempt by AOTA to seize control of certification. Thus, I shall
assume that certification is the appropriate market.
FN17.
The court in M & M notes that strong evidence of the first two
prongs can temper a low showing of market share. In this instance,
however, the remaining evidence is also weak, thereby further
undermining the suggestion that AOTA is attempting to monopolize.
VII.
AOTA'S SHERMAN ACT CLAIMS
A. Monopolization
NBCOT
seeks summary judgment on AOTA's allegations that NBCOT has violated
Section 2 of the Sherman Act, 15 U.S.C. § 2 (West.1998). Because AOTA
has failed to establish an issue of material fact, I will grant summary
judgment to the plaintiff.
Section 2
of the Sherman Act makes it an offense to "monopolize, or attempt
to monopolize, or combine or conspire with any other person or persons,
to monopolize any part of the trade or commerce among the several
States..." Id. See also Spectrum Sports, 506
U.S. at 449, 113 S.Ct. 884. In order to prevail on this claim, AOTA must
demonstrate that NBCOT had "possession of monopoly power in a
relevant market, willful acquisition or maintenance of that power in an
exclusionary manner, and causal antitrust injury." Advanced
Health-Care Servs., Inc. v. Twin County Comm. Hosp., 910 F.2d 139,
147 (4th Cir.1990). Defendants claim fails based on insufficient
evidence to establish the second and third elements of the claim. [FN18]
FN18.
I will assume, for purposes of summary judgment, that NBCOT maintains a
monopoly of the relevant market. It appears that NBCOT does possess 100%
of the market for entry level occupational therapy certification.
Although AOTA certifies certain occupational therapy specialists, it is
undisputed that this comprises only a minute segment of the
certification market. Although AOTA presents no evidence as to why entry
level certification is the relevant market, this characterization does
not change the ultimate ruling on this issue.
AOTA
first cites NBCOT's campaign to convince state legislatures to require
NBCOT certification as a prerequisite to state licensure, as a willful
acquisition of monopoly power. This action, however, is immune from
antitrust liability, pursuant to Eastern R.R. Presidents Conference
v. Noerr Motor Freight, 365 U.S. 127, 135, 81 S.Ct. 523, 5 L.Ed.2d
464 ("No violation of the [Sherman]Act can be predicated upon mere
attempts to influence the passage or enforcement of laws."). See
also Allied Tube, 486 U.S. at 499, 108 S.Ct. 1931("A
publicity campaign directed at the general public, seeking legislation
or executive action, enjoys antitrust immunity."). Similarly, AOTA
contends that NBCOT's threats to sue individuals who use its registered
marks in contravention of the certification requirements also
contributes to their acquisition of a willful monopoly. Enforcement of
their registered trademark, however, does not amount to evidence of
NBCOT's willful acquisition of monopoly power. [FN19]
FN19.
In Clorox Co. v. Sterling Winthrop, 117 F.3d 50, 56 (2d
Cir.1997), the court stated that a trademark agreement which required
one company to market its brand under a different mark did not restrict
that company from "producing and selling products that compete
directly" with that of defendant's. AOTA attempts to distinguish
this case from Clorox by stating that the plaintiffs in Clorox could
enter the market and compete using a different trademark. But, the
argument goes, this is not the case here because of "NBCOT's having
convinced state legislatures to require NBCOT certification." I am
not persuaded. There is nothing barring the formation of another group,
which could then lobby state legislatures to accept its certification,
under a different registered mark, containing similar standards. The
difficulty in doing so does not equate to a legal disability for which
compensation may be sought from a competitor.
Finally,
even if the foregoing facts established a genuine dispute of fact as to
the monopolization claim, AOTA's claim fails because it does not allege
any causally related antitrust injury. AOTA alleges that it has suffered
injury because it is "precluded from using the marks as it had in
the past," and that the occupational therapy profession has been
damaged by plaintiff's activities. AOTA has not established any evidence
demonstrating that the profession has, in fact, been injured by
plaintiff's recertification efforts. Moreover, any restriction on AOTA's
use of the marks is a consequence of its voluntary decision to abandon
its certification activities, to incorporate NBCOT, and to execute the
parties' agreement, rather than from any alleged monopoly over
certification. Thus, defendant has failed to project evidence sufficient
to satisfy the elements of its monopolization claim and summary judgment
will be granted for the plaintiff.
B. Attempted
Monopolization
The
elements of defendant's attempted monopolization claim are very similar
to that of its monopolization claim. AOTA must show that NBCOT possessed
"1) a specific intent to monopolize the relevant market; 2)
predatory or anticompetitive acts in furtherance of the intent; 3) and a
dangerous probability of success." M & M, 981 F.2d at 166. As
discussed above, AOTA has not generated a genuine dispute of material
fact as to NBCOT's anticompetitive conduct, for neither its lobbying of
state legislature nor its efforts to enforce it trademark establishes
such predatory conduct. Thus, like the monopolization claim, this one
fails as a matter of law and summary judgment will be granted to
plaintiff.
IX.
FEDERAL TRADEMARK DILUTION ACT CLAIM
Both
NBCOT and AOTA argue that they should receive judgment as a matter of
law on NBCOT's Federal Trademark Dilution Act claim. I will analyze each
party's claim separately.
[20]
NBCOT claims that there is no dispute of material fact as to AOTA's
alleged unauthorized use of the OTR and COTA marks has diluted its
trademark. I disagree. Because NBCOT has failed to meet its initial
burden to show an absence of material fact, I will deny its motion for
summary judgment.
The
Federal Trademark Dilution Act of 1996, 15 U.S.C. § 1125(c)(1)(West
1998), states that "the owner of a famous mark shall be entitled,
subject to the principles of equity and upon such terms as the court
deems reasonable, to an injunction against another person's commercial
use in commerce of a mark or trade name, if such use begins after the
mark has become famous and causes dilution of the distinctive quality of
the mark ...." The statute sets forth various factors to apply in
determining whether a mark is "distinctive and famous." Id.
[FN20] Assuming that the OTR and COTA marks are "famous" as
defined by the statute, [FN21] it is necessary to determine if, as a
matter of law, such marks are being diluted by AOTA.
FN20.
These factors include, but are not limited to a) the degree of inherent
or acquired distinctiveness of the mark; b) the duration and extent of
use of the mark in connection with the goods or services with which the
mark is used; c) the duration and extent of advertising and publicity of
the mark; d) the geographical extent of the trading area in which the
mark is used; e) the channels of trade for the goods or services with
which the mark is used; f) the degree or recognition of the mark in the
trading areas and channels of trade used by the marks' owner and the
person against whom the injunction is sought; g) the nature and extent
of use of the same or similar marks by third parties; and h) whether the
mark was registered under the act of March 3, 1881, or the Act of
February 20, 1905, or on the principal register. 15 U.S.C. §
1125(c)(1).
FN21.
NBCOT merely alleges that their marks are "well known in the
occupational therapy profession." It is questionable whether this
factual assertion itself satisfies the standard required by the party
moving for summary judgment.
Dilution
is defined as "the lessening of the capacity of a famous mark to
identify and distinguish goods or services, regardless of the presence
or absence of ... 2) likelihood of confusion, mistake, or
deception." 15 U.S.C. § 1127; see also Panavision International
v. Toeppen, 945 F.Supp. 1296, 1303 (C.D.Cal.1996), aff'd, 141 F.3d
1316 (9th Cir.1998). Courts have recognized two ways that a trademark
can be diluted. See Ringling Bros- Barnum & Bailey
Combined Shows, Inc. v. Utah Div. of Travel Dev., 955 F.Supp. 605,
612 (E.D.Va.1997). First, dilution is shown when a "junior mark
causes 'tarnishment' of the famous mark." Id. Tarnishment
occurs when "a famous mark is linked to products of poor quality or
is portrayed in an unwholesome manner." Panavision, 945 F.Supp. at
1304. See also Ringling Bros., 955 F.Supp. at 614
("Tarnishing can occur where an accused, junior mark is used on
unwholesome or inferior goods or services that may create a negative
association with the goods or services covered by the famous
mark."). NBCOT alleges that "AOTA's use of the Marks may also
tarnish the reputation of NBCOT." This legal conclusion is
insufficient to demonstrate the absence of any material fact related to
tarnishment.
The
second type of dilution occurs when "the use of the junior mark
causes 'blurring' of the famous mark's power to identify and distinguish
goods and services." Id. Blurring "involves a
'whittling away' of the selling power and value of a trademark by
unauthorized use of the mark." Toeppen, 945 F.Supp. at 1304. See
also Ringling Bros., 955 F.Supp. at 616 ("Dilution by
blurring... occurs where consumers mistakenly associate the famous mark
with goods and services of the junior mark."). The determination of
"blurring" is a complex issue of fact, as to which NBCOT has
not demonstrated a lack of a genuine dispute. Rather, NBCOT simply
asserts, conclusorily and without demonstrable factual support, that
"AOTA's unauthorized used whittles away at the public's exclusive
identification of NBCOT's marks with NBCOT as the certifier and
therefore, diminishes the distinctiveness of the marks." This is
quite unlike the plaintiffs in Ringling Bros, who attempted to show
"blurring" of the distinctive quality of their circus slogan
with extensive survey [FN22] and circumstantial evidence. [FN23]
FN22.
The surveys indicated that "no evidence ... demonstrates that [the
defendant's] use of The Greatest Snow On Earth lessens the capacity of
The Greatest Show On Earth." Ringling-Bros., 955 F.Supp. at 617
(emphases added).
FN23.
The circumstantial evidence examined as part of a balancing test
included (1) the similarity of the marks; (2)the similarity of the
products covered by the marks; (3) sophistication of consumers;
(4)predatory intent; (5) renown of the senior mark; and (6) renown of
the junior mark. Id. at 618-622.
Defendant
also argues that it is entitled to judgment as a matter of law because
the Dilution Act does not apply to NBCOT's claim. [FN24] AOTA contends
that because it has been using the marks since the 1930's, the Dilution
Act does not apply; such application would improperly give the statute
retroactive effect. [FN25] The Fourth Circuit has stated that
"absent a clear congressional statement to the contrary, a new
statutory provision should not be applied retroactively if in so doing
it would impose new legal consequences for events completed before the
statute's enactment." Theard v. Glaxo, Inc. 47 F.3d 676, 679
(4th Cir.1995)(applying Landgraf v. USI Film Products, 511 U.S.
244, 114 S.Ct. 1483, 128 L.Ed.2d 229 (1994)). Moreover, there is a split
of authority as to whether an award of prospective injunctive relief
constitutes a retroactive application of the Dilution Act. [FN26] It is
not necessary, however, to decide this issue because NBCOT's complaint
alleges that AOTA's unauthorized use of the trademarks began after 1996.
Therefore, retroactivity principles are not implicated by NBCOT's
invocation of the Act to AOTA's conduct. Accordingly, defendant's
argument that the Act should not apply fails as a matter of law and thus
summary judgment in its favor is denied.
FN24.
AOTA emphasizes that if summary judgment is not granted in its favor,
NBCOT's motion should still not be granted because of the factual issues
that remain to be decided.
FN25.
AOTA also argues that the Dilution Act claim should fail as a matter of
law because NBCOT is barred by laches. This argument claims that AOTA
has been using the marks in the same way and NBCOT has only recently
contested it. This contention mischaracterizes plaintiff's complaint,
for AOTA's use only became contrary to the parties' agreement after
NBCOT announced its recertification plan and AOTA permitted uncertified
individuals to use the marks. Characterized as such, laches plainly does
not apply.
AOTA also
argues that the Dilution Act should not apply because AOTA's use of the
marks predates NBCOT's use and therefore, it does not satisfy the
statute's requirement that the "prohibited" conduct begin
"after the mark becomes famous." 15 U.S.C. § 1125(c). In
actuality, AOTA's unauthorized use did begin after NBCOT made the OTR
and COTA marks famous for purposes of certification. Thus, the
contention that the Dilution Act does not apply is unavailing.
FN26.
Compare Viacom, Inc. v. Ingram, Ent., 141 F.3d 886, 888-90 (8th
Cir.1998) (concluding that application of the Dilution Act to award
prospective injunctive relief based on conduct predating effective date
of the act is not prohibited); Fuente Cigar, Ltd. v. Opus One,
985 F.Supp. 1448 (M.D.Fla.1997)(same) with Circuit City Stores v.
OfficeMax, 949 F.Supp. 409, 415-16 (E.D.Va.1996)(concluding that
prospective relief can only be awarded when the conduct was already
illegal at the time of the passage of the new statute; thus, application
of the Dilution Act was barred); Resorts of Pinehurst v. Pinehurst
Nat. Dev. Corp., 973 F.Supp. 552, 555-60 (M.D.N.C.1997)(adopting the
Circuit City reasoning), aff'd in part, rev'd in part on other grounds,
148 F.3d 417 (4th Cir.1998).
X.
CERTIFICATION MARK DISPARAGEMENT
AOTA has
moved for summary judgment on NBCOT's claim of certification mark
disparagement, or injurious falsehood. [FN27] Because NBCOT has failed
to project evidence sufficient to establish the elements of this claim,
I will grant AOTA's motion for summary judgment.
FN27.
"[I]njurious falsehood or disparagement [is defined as]... the
publication of matter derogatory to the plaintiff's title to his
property, or its quality, or to his business in general, or even to some
element of his personal affairs, of a kind calculated to prevent others
from dealing with him, or otherwise to interfere with his relations with
others to his disadvantage." Horning v. Hardy, 36 Md.App.
419, 373 A.2d 1273, 1278 (1977)(citing Beane v. McMullen, 265 Md.
585, 291 A.2d 37, 49 (1972)).
To
maintain a claim for injurious falsehood, NBCOT must establish that AOTA,
with malice, published a known falsity to a third party, that caused
special damages. See Horning v. Hardy, 36 Md.App. 419, 373
A.2d 1273, 1278 (1977). "The plaintiff must prove in all cases that
the publication has played a material and substantial part in inducing
others not to deal with him, and that as a result he had suffered
special damage." Id.; see also Morrissey v. Morrow &
Co., 739 F.2d 962, 976 (4th Cir.1984)("[T]he cause of action
for injurious falsehood has always required the proof of actual
damages."). NBCOT has failed to project evidence sufficient to
establish facts to make out these elements. In particular, NBCOT has
demonstrated no special damages caused by AOTA's conduct. [FN28] Because
NBCOT fails to "prove special damage, in the form of loss of a
present or prospective advantage," [FN29] summary judgment will be
granted for AOTA. Morrissey, 739 F.2d at 976, n. 20 (citing Prosser, W.
Law of Torts, § 128, 915 (4th ed.1971)).
FN28.
Even if NBCOT could establish the elements of its disparagement claim,
AOTA could still rely on a conditional privilege, which permits a party
to "make statements in the furtherance of one's own
self-interest." See Cambridge Title Co. v. Transamerica
Title Ins. Co., 817 F.Supp. 1263, 1276 (D.Md.1992), aff'd without
op., 989 F.2d 491, 1993 WL 69526 (4th Cir.1993). Thus, as long as AOTA
asserted its claim "in good faith," its assertions about mark
ownership and validity would be protected.
FN29.
I concluded earlier that NBCOT's claim for tortious interference with
prospective advantage fails, in part because of its inability to
establish any damages caused by AOTA's conduct.
XI.
NBCOT'S FEDERAL AND COMMON LAW TRADEMARK INFRINGEMENT AND UNFAIR
COMPETITION CLAIMS
NBCOT
seeks summary judgment on its federal and common law [FN30] trademark
claims, alleging infringement, [FN31] counterfeiting, [FN32] and unfair
competition. [FN33] All of these claims center around the same
determination: unauthorized use which "is likely to cause confusion
or to cause mistake or to deceive." Sara Lee Corp. v. Kayser-Roth
Corp., 81 F.3d 455, 462 (4th Cir.1996); see also Perini Corp. v.
Perini Constr., Inc., 915 F.2d 121, 127 (4th Cir.1990)(noting that
the "ultimate question, for purposes of determining liability in
trademark infringement actions, is whether there exists a likelihood
that an appreciable number of ordinarily prudent purchasers will be
misled .... ") (citations and internal quotation marks omitted).
FN30.
NBCOT's common law claim of infringement requires a showing of the
"use of an appropriated mark without the permission of its owner...
[that] is likely to result in or has resulted in confusion, mistake or
deception on the part of the consumer." Brittingham v. Jenkins,
914 F.2d 447, 455 (4th Cir.1990).
FN31.
15 U.S.C. § 1114(1)(a) prohibits the unauthorized use "in commerce
[of] any reproduction, counterfeit, copy, or colorable imitation of a
registered mark in connection with the sale, offering for sale,
distribution, or advertising of goods or services on or in connection
with which such use is likely to cause confusion, or to cause mistake,
or to deceive
...."
FN32.
An action for counterfeiting arises when a person, without the owner's
consent, "reproduce[s], counterfeit[s], cop[ies] or colorably
imitate[s] a registered mark and appl[ies] such reproduction,
counterfeit, copy or colorable imitation to labels, signs, prints,
packages, wrappers, receptacles or advertisements intended to be used in
commerce... which such use is likely to cause confusion, or to cause
mistake, or to deceive." 15 U.S.C. § 1114(1)(b).
FN33.
15 U.S.C. § 1125(a) provides a cause of action when one uses a
"false designation of origin" or a "false or misleading
description ... or misleading representation of fact."
The court
in Sara Lee discussed various factors to consider in determining whether
there is a likelihood of confusion. For example, a court should consider
"(1) the distinctiveness of the senior mark; (2) the similarity of
the two marks; (3) the similarity of the goods or services the mark
identifies; (4) the similarity of the facilities employed by the parties
to transact their business; (5) the similarity of the advertising used
by the parties; (6) the defendant's intent in adopting the same or
similar mark; and (7) actual confusion." Sara Lee, 81 F.3d at 463.
Although the balancing of these significant factors might normally
preclude summary judgment, in this case, there is simply no dispute
that, as a matter of law, AOTA has infringed NBCOT's certification
marks.
AOTA has
conceded that it has permitted individuals, who are no longer certified
according to NBCOT's present standards, to continue to use the OTR or
COTA designation. In addition to breaching the contract with NBCOT, this
unauthorized use is no doubt likely to cause confusion. One viewing the
marks, in connection with a practitioner, will assume that she has met
NBCOT's standards of certification, when in fact, she has not. This is
the essence of a likelihood to cause confusion, and therefore, I will
grant summary judgment for NBCOT on their trademark infringement claims.
XII.
CONCLUSION
For the reasons set forth
above, the parties' motion for summary judgment shall be granted in part
and denied in part. An order follows.
Summary
Analysis <Full-Text> Case
Index