
The two parties involved in this case were ski
resorts and other businesses doing business in the San Bernardino
Mountains of southern California. Both plaintiff and defendant were in
the practice of selling affordable "ski packages" to
customers. The resort owners in the area formed the Big Bear Lake
Lodging Association, and entered into an agreement with the city of Big
Bear wherein the city would not tax the resorts, so long as the resorts
set aside money for the promotion of the area. Other provisions included
reciprocal memberships with each other and that any inquiries to the
city’s Chamber of Commerce would be forwarded to the Association.
Businesses within the city limits paid 2.5% of their income to the
Association as dues. Businesses located outside the city paid only 0.5%.
In addition, people favored by the Directors of the Association received
preferential treatment in terms of advertising and lodging services.
After several members of the Association had their advertisements
removed from the marketing associations marketing efforts, they quit the
Association.
As the situation escalated, including threats to not
honor the discount tickets, and removal of certain businesses from the
Association because of alleged referrals to non-members, suit was filed,
resting on California’s Cartwright Act and the Federal Sherman
Antitrust Act. The district court which first heard the case dismissed
plaintiffs’ complaint without leave to amend. The Court of Appeals
noted that the district court had stated only that " ‘ [t]his is
not an antitrust case, period.’" (See 1101).
The Court of Appeals began its analysis by first
addressing the Sherman Act. "Horizontal price-fixing, market
division, and certain types of group boycott are unlawful per se."
(See id.) For many types of antitrust suits, the "rule of
reason" is required. The court will consider all of the relevant
circumstances surrounding a plaintiff’s allegations. In order for a
plaintiff to have antitrust standing, the plaintiff must have an
antitrust injury, or, in other words, an injury that the antitrust laws
were designed to prevent.
Plaintiffs’ first dismissed allegation was that of
price fixing. The Court of Appeals held that several of the plaintiffs
who were able to show an inflated price to purchase lift tickets had an
antitrust injury in the form of price fixing. The court also allowed the
remaining plaintiffs to amend their complaint, so long as they could
allege an injury similar to the inflated prices of the lift tickets. The
court noted that it would not be unusual for the plaintiffs to actually
benefit from any price-fixing, as they could undercharge the
supracompetitive prices. However, if the price-fixing included removal
of advertisements and refusal to honor tickets, the competitors had
standing to sue on antitrust grounds. The plaintiffs did not allege this
in their complaint; instead they attributed such practices to personal
relations between themselves and defendants and the defendants and
customers. The court also granted plaintiffs leave to amend their
complaints to bring the price-fixing conspiracy action on proper
grounds.
Next, the Court of Appeals directed their analysis to
the agreement to sell tickets to lodge operators only if plaintiffs
joined the Resort Association. This mandate, which goes beyond economic,
competitive forces, violates the Sherman Act. The court noted that since
the lift tickets had been purchased, a violation existed. Since a number
of the plaintiffs had already purchased the tickets, the Court held that
they did in sustain an injury under the Sherman Act. The court then
allowed the remaining plaintiffs leave to amend their complaints to
allege the same, if they were able to do so.
The third issue the Court addressed was a group
boycott. The Association prohibited members from belonging to any other
type of organization/association. In addition, the association would not
allow members to refer business to non-members, and also refused to sell
the discount lift tickets to non-members. The court held that any
plaintiff affected by such a practice had an antitrust injury.
The court then reviewed and dismissed the
dues-differential allegation. The Court noted that such practices did
not fit within the framework of antitrust laws, and that the plaintiffs
did not allege any anticompetitive effects from it.
Plaintiffs’ next allegation centered on
monopolization. The court noted that for such a claim to be considered,
a geographical and product-market analysis must be undertaken. Also, for
a monopolization claim, there must be: 1) intent to monopolize and 2) a
dangerous chance for success of an attempted monopolization. Plaintiffs,
according to the Court of Appeals, did not sufficiently allege this in
the complaint. The court did; however, grant plaintiffs leave to amend.
The court also discussed plaintiffs’ California
state law claims (tortious interference claims and unfair competition
laws). Although the court acknowledged that plaintiffs’ state law
claims were inadequate at the pleading stage, the Court chose to allow
plaintiffs the right to amend their complaint.
Summary
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