
Trade
associations, by their very nature, bring industry competitors together.
Accordingly, appropriate safeguards must be implemented to avoid the
anticompetitive evils that antitrust laws are designed to prevent. These
safeguards take many forms and they vary from common sense guidelines,
to the development of strict, written bylaws.
Given the
nature of trade associations, the potential for antitrust violations as
association-sponsored functions are quite obvious. Association officers
and staff must be educated regarding potential antitrust violations and
they must actively monitor and control the activities of members at
their functions. Illegal activity at association-sponsored functions can
lead to antitrust liability on the part of the association. In addition,
it could lead to antitrust liability on the part of individual
participants.
In order
to minimize the risks to an association, its officers, and its committee
members, the association should implement, emphasize, and enforce
carefully drafted bylaws that highlight the procompetitive objectives of
the association. Associations should also require that counsel be
present during board and executive committee meetings where decisions
having competitive impact are made. An association’s counsel should
also monitor the activities of all committees that address sensitive
issues such as the development of industry standards, or product
certification.
The
voting procedures established by association bylaws must be carefully
drafted to avoid certain pitfalls. Certain voting procedures are
susceptible to charges of discouraging competition. Such procedures can
involve the weighting of votes, or the implementation of a system
whereby a minority can block membership to the association.
An area of particular
importance is the procedures implemented for association communication.
The manner and content of association communications are critical in
evaluating association conduct in an antitrust action. Accordingly, it
is suggested that all aspects of association communication be
periodically reviewed by counsel, and that key written communications be
reviewed before they are distributed. Careless language by an individual
unaware of antitrust implications can lead to a great number of
problems, even in the absence of illegal activity.